Event Management Handbook: Chapters

Part A – A theoretical background

Part A is an introduction to event management and strategy. The hard-core theory and fundamental principles of event management are covered in the first two chapters.

Part B – Putting theory into practice

Part B is about putting theory into practice. There is a strong theoretical undertone in these chapters, but practical examples, tools, illustrations and templates will provide the learner with know-how.

Part C – Corporate and consulting event management

Part C introduces the learner to corporate event management and highlights the differences between corporate and consulting event management. This part of the handbook also introduces learners to the entrepreneurial skills required to start their own event management company, and how to pitch for an account.

Part D – Tourism and International Events

Part D gives a brief overview of event tourism and the international event management industry. This section is an introduction to the relation between events and the tourism industry.

Part E – Templates

Part E includes all the templates covered in the handbook. These templates have been provided on the CD accompanying this book.

Chapter 2: Event strategy

  • Evaluation form

Chapter 3: Selecting the venue

  • Site evaluation checklist

Chapter 4: Compiling the event programme

  • Conference programme
  • Programme of events
  • Operational programme

Chapter 5: Choosing speakers, presenters and entertainers

  • Guest speaker agreement

Chapter 6: Presentation and production techniques

  • Briefing documents to event photographer

Chapter 9: Stakeholder management

  • Stakeholder analysis
  • Stakeholder action matrix
  • Stakeholder concern grid
  • Stakeholder management plan

Chapter 10: Risk management

  • Fire safety regulations audit checklist
  • Risk audit checklist
  • Risk register
  • Risk treatment schedule
  • Risk action plan
  • Risk management plan
  • Incident report

Chapter 11: Marketing communication for events

  • Press release
  • Marketing, PR and communications schedule
  • Event IMC plan

Chapter 12: Financial planning

  • Event budget

Chapter 13: Sponsorship

  • Event sponsorship proposal
  • Sponsorship contract
  • Letter confirming sponsorship

Chapter 14: Exhibition management

  • Exhibition management budget
  • Exhibition contract

Chapter 15: Event administration

  • Event registration form
  • Rooming list
  • Delegate list
  • Attendance register
  • Event checklist
  • Speaker equipment request

Chapter 17: How to pitch for an event

  • Presentation checklist

Chapter 18: Starting your own consultancy

  • Business Plan

Part F – Case Studies

Part F provides a broad overview of how events such as the International Metal Casting Conference and the 3rd BRICS Foundry Forum as well as South Africa’s biggest infrastructure project, Gautrain Rapid Rail Link’s, events have been conceptualised, implemented and evaluated, including the risk management of the Tunnel Breakthrough event. It also provides a case study on an exhibition hosted by the Intelligent Transport Society of South Africa.

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