Odysseus – Event Management Seminar by Laricia Smit

Jun 23, 2014 No Comments by
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Starting your own consultancy

Apr 03, 2014 No Comments by

Entrepreneurship is not easy and not everyone should take it on. It takes a lot of effort, with plenty of obstacles, to start a business, let alone develop and grow it. It takes a special kind of person to be an entrepreneur. An entrepreneur is a person who has a vision to start a new [...]

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Financial Planning

Apr 03, 2014 No Comments by

Financial planning is an important aspect of event management. This chapter will introduce financial planning, control, and budgetary issues. However, it should be noted that manual budgeting has become redundant. Various software programmes, such as EventPro Planner Version 2.0, exist to assist event managers to compile comprehensive budgets. These programmes provide the event manager with a budget [...]

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Marketing communication for events

Apr 03, 2014 No Comments by

Without an effective Integrated Marketing Communication (IMC) strategy an event will fail! It is as simple as that. IMC is the abbreviation used to describe a holistic approach to marketing, and will include principles such as event marketing, public relations, and communication management. The strategy will assist the event manager to ensure the consistency of [...]

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Risk management

Apr 03, 2014 No Comments by

Events are complex activities. Think about what we have discussed so far – deciding on the type of event, where to host it, which speakers or entertainers to choose, the equipment required, and the food and beverages that will be served. It is therefore apparent that somewhere something is likely to go wrong. Managing possible [...]

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Selecting the venue

Apr 03, 2014 No Comments by

Selecting the correct venue for your event is an exciting but complicated task. Choosing the wrong one can be the event’s biggest downfall. The event manager should consider various aspects when selecting a venue, such as the budget, the client’s requirements, and the expected number of delegates. The normal procedures for selecting a venue for [...]

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An introduction to event management

Apr 03, 2014 No Comments by

The event management industry is probably one of the most exciting industries to work in. It is vibrant, energetic, innovative, organised and dynamic. Event management is considered to be one of the most effective marketing communication tools that an organisation can employ to create awareness of the organisation, its products and services, and its brand. [...]

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Event strategy

Mar 03, 2014 No Comments by

Event management is a complex process that involves various activities, such as identifying the correct target audience, devising the concept, creating awareness of the event and managing the risks associated with it. As we established in Chapter 1, planning the logistics of the event and co-ordinating its technical aspects before actually carrying everything out, is [...]

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Sponsorship

Apr 03, 2012 No Comments by

Event sponsorship is financial support of an event, which can include money, products or services. The sponsor exploits the commercial potential of the event. In return for its support a sponsor will receive brand recognition, positive media coverage, and other advantages. Event sponsorship is assistance by means of finances, products and services provided by an [...]

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