Chapter 2: Event Strategy

Learning objectives

  • The process of event management
  • Event planning process
  • Types of event planning

Event Management in perspective

The event strategy describes a precisely planned course of action for the event. It outlines the vision, aims and objectives of the action plan proposed for a specific event. The event strategy gives the direction and scope of the event over the long-term. It helps the organisation or team to arrange the resources within a challenging environment, to meet the needs of the target audiences and to fulfil the expectations that the event stakeholders might have of a specific event.

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Event Management

“Putting theory into practice, a South African approach”