Chapter 16: Role players in event management

Learning objectives

  • Corporate versus consulting event management
  • Role players
  • Structure of the event team
  • Choosing the best manager for your event
  • Role and responsibilities of the event manager
  • Job description of an event manager
  • Number and type of event staff to employ

Corporate vs consulting event management

The question is often raised: which is better, working for a corporate organisation as an in-house event co-ordinator, or for an event management consultancy?

There is no right or wrong answer. Many event professionals started their careers in a medium-to-large corporate organisation and after gaining enough experience, moved to a small-to-medium consultancy.

The following paragraphs discuss some other perceptions in industry about corporate versus consultancy. They are perceptions only, and are not necessarily true.

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Event Management

“Putting theory into practice, a South African approach”